skip to Main Content
Google 3rd Party Cookies Exit Delayed Again!

Blog

Google 3rd Party Cookies Exit Delayed Again!

“We now intend to begin phasing out third-party cookies in Chrome in the second half of 2024.” This is the most recent update from Anthony Chavez, Google’s VP of Privacy Sandbox. Once again Google pushes back cookie depreciation. With it now slated for the second half of 2024, this decision has the industry skeptical about when, and if, this will become a reality. Rose Sumrall, Director of Programmatic & Social Media for Underscore, shares her thoughts on Google's latest update.

“We now intend to begin phasing out third-party cookies in Chrome in the second half of 2024.” This is the most recent update from Anthony Chavez, Google’s VP of Privacy Sandbox. Once again Google pushes back cookie depreciation. With it now slated for the second half of 2024, this decision has the industry skeptical about when, and if, this will become a reality. Rose Sumrall, Director of Programmatic & Social Media for Underscore, shares her…

Back To Top