The Agency
That's 100%
health-media focused

We launch & grow healthcare brands with strategic, data-driven media solutions your audiences won’t ignore

Build nuanced DSE and branded connections that engage HCPs, patients, caregivers and payers

STRATEGIC MEDIA PLANNING

Achieve your business objectives with insight-driven planning using our proven proprietary approach that starts with the end in mind

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OMNICHANNEL PROGRAMS

Integrate all media: traditional, digital, search, audio, video, conferences, print, etc. across your messaging & audiences to produce stronger results

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ANALYTICS & ACCOUNTABILITY

Ensure your media delivers with clear KPIs, data-driven optimization, and insights that matter

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HEALTH MEDIA PARTNERSHIPS

Create custom partnerships with publishers to reach & engage your patient, HCP, and/or payer audiences where they already are

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SOCIAL MEDIA

Leverage how your audiences discuss your brand &/or treatment to drive appropriate messaging & influence within social communities

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CREATIVE

Adapt your existing brand assets to fit your media specs, or collaborate with your AOR on new materials for your media programs

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Tap into multiple experts across every facet of advertising nimbly as you launch and grow your brands

Tap into multiple experts across every facet of advertising nimbly as you launch and grow your brands

Health Media Services

Programmatic

A technology-driven media buying approach that includes digital, social, audio, OOH, TV & video

Search Marketing

Get industry-leading strategic organic & paid search program development, execution and optimization

Content Integration

Identify and develop content & partnership opportunities for your brands with our support

Programmatic

A technology-driven media buying approach that includes digital, social, audio, OOH, TV & video

Search Marketing

Get industry-leading strategic organic & paid search program development, execution and optimization

Content Integration

Identify and develop content & partnership opportunities for your brands with our support

Social

Listen to how your audience talks about your brands and categories, using key connectors to spread the word and make them your brand ambassadors

Analytics

Understand the Return-On-Marketing-Investment (ROMI) for all your programs with Underscore insights

Traditional Media

Benefit from our top-class expertise buying traditional channels such as TV, radio, print & out-of-home

Social

Listen to how your audience talks about your brands and categories, using key connectors to spread the word and make them your brand ambassadors

Analytics

Understand the Return-On-Marketing-Investment (ROMI) for all your programs with Underscore insights

Traditional Media

Benefit from our top-class expertise buying traditional channels such as TV, radio, print & out-of-home

Move beyond CPM, CPC, & CPR to finding the most qualified and efficient media to help people find the health solutions your brand offers

Move beyond CPM, CPC, & CPR to finding the most qualified and efficient media to help people find the health solutions your brand offers

Our Approach

A systematic and proven planning process that merges human expertise with the right data & actionable intelligence

Goal
Settings

Learning & Info
Gathering

Audience &
Target
Behavior

Media
Investment
Analysis

Scenario
Planning

Defining the
Media
Landscape

Measurement
Framework

OUR CORE VALUES

#Top-notch Expertise

We’re experts, but we always have a thirst to learn more. We adapt to any business scenario fast, and “Find Garcia” when the answers aren’t obvious. Our mantra: “Win or learn!”

OUR CORE VALUES

#Assuming Positive Intent
(API)

We focus our energy on creating positive outcomes, and have no time for drama because our guess is everyone has the right intentions.

OUR CORE VALUES

#Confident Leadership

We lead our clients and partners forward with conviction, challenging assumptions and norms together to do our best work. We trust our experience and expertise and share insightful POVs that help marketers get the “so what?”

OUR CORE VALUES

#Mindful Innovation

We like our place to be at the top of the curve, so we make sure the way we think, create and execute constantly evolves – with purpose.

OUR CORE VALUES

#Cross-functional
Collaboration

We believe many minds create the best results. That’s why we blend multiple perspectives and key stakeholders on our journey to the best answer. And if the ideas are different to our own – even better!

Develop a precise, accountable media approach for each of your discreet audiences with our blend of 3rd party and proprietary tools

Benefit from the full spectrum of our health media services: from strategy, plannning & buying, to execution and data analytics

Benefit from the full spectrum of our health media services: from strategy, plannning & buying, to execution and data analytics

We help emerging (bio)pharma, biotech & medical device brands soon or ready to launch. You thrive with our nimble media curation & optimization. We meet you where you are & help you scale your programs as they grow, starting at any budget