Upon engaging Underscore, the account team recommended a test & learn media plan, performing website analysis allowing our creative agency partners to understand how patients were searching for our content – alignig it to a new site design. For the first time an agency provided an ROI estimate and post analysis. Within less than a year, ROI rose drastically. Underscore was a partner who first educated our organization, and then guided us for success, exceeding the expectations of our co-promote partners & executive leadership team!
Underscore was a great partner to help us launch our brand. They were strategic and took the time to understand our goals and objectives to ensure they crafted a plan to meet our needs. They ensured we were getting the right message out to the right people. Beyond just media, they were focused on educating our team and helping them better understand the plan and partners.
My experience with Underscore continues to exceed my expectations. Their responsiveness is as impressive as their strategic and innovative media recommendations. And, they are consistently available to provide a POV on new opportunities, as well as solve challenges that arise. I can count on the team at Underscore!
We’re a foundational partner in the non-personal HCP space and have formed a strong partnership with Underscore Marketing. We greatly appreciate working with the media team as they clearly communicate to us the client’s non-personal HCP objectives. This clear direction allows us to build a customized proposal for Underscore and their clients that is on strategy and within the allotted program budget. The campaign results and partnership with Underscore have enabled us to deliver great programs that meet and exceed client’s expectations.
Underscore was the perfect media partner to work with in launching our new brand. They understood the challenges we faced from an FDA perspective and were able to bring them through in their media considerations. They looked at our business, not just at their piece.