Upon engaging Underscore, the account team recommended a test & learn media plan, performing website analysis allowing our creative agency partners to understand how patients were searching for our content – alignig it to a new site design. For the first time an agency provided an ROI estimate and post analysis. Within less than a year, ROI rose drastically. Underscore was a partner who first educated our organization, and then guided us for success, exceeding the expectations of our co-promote partners & executive leadership team!