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Tiffany Marg is SVP, Data-driven Performance Strategy, with over 20 years of pharmaceutical marketing experience in creative agencies. In this role Tiffany is focused on ensuring Underscore continues to operate at peak performance levels, notable through the continued execution of best-in-class, growth-focused pharma media and marketing solutions.

Her experience ranges from HCP to patient communications across all channels, and many disease states – including HIV, cystic fibrosis, oncology, peripheral arterial disease, narcolepsy, diagnostics, and autoimmune disorders. She has a strong understanding of strategy and planning throughout the entire lifecycle of a product, from clinical-trial recruitment, through market shaping and brand launch, to brand maturity/loss of exclusivity.

Tiffany has a deep passion for understanding the nuances of brand and creative strategy, and how they relate to targeting and messaging strategy. She came to Underscore because of her belief that creative and media should work in concert, vs. one leading the other, and enjoys collaborating with clients and partner agencies to make it happen.

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