Dagmara Peinke is our Vice President of Biddable Media, which involves overseeing Paid Search Execution, Programmatic Execution and SEO Teams.
Daga specializes in the marketing of health & wellness brands through all lifecycle stages. Starting from clinical trial recruitment campaigns, through the pre-launch market-shaping, launch and promotional phase, ending with patent expiration and marketing sunsetting. She’s successfully managed 60+ Pharma & Biotech brands across multiple categories and therapeutic areas: supplements, OTC, physiotherapy gear, medical devices, and prescription drugs, including black box therapies. Throughout her career, Dagmara has had the opportunity to work with brands across oncology, hematology, neurology, psychiatry, cardiology, and endocrinology, as well as e-commerce, FMCG, fashion, software, and more.
Located in Krakow, Poland, Daga has been with Underscore since 2009. She earned her Master’s Degree in Marketing and Management and then completed her Post Graduate Studies in Online Marketing. While at Underscore, she spent three years teaching Search Engine Marketing at the WSE University in Krakow.