Chris Tuleya is EVP, Managing Director, and for the last twenty years has been a driving force for various forms of media across his career. He started with The STAR Group as a Media buyer and planner, and from there, moved to Razorfish (now Digitas), as a Director of Search. Since joining Underscore, he’s been a Director and VP of Search, a VP and EVP of Media, and is currently active as the EVP of Global Innovation. He also successfully launched the original Comcast Video On Demand, along with the launch of Sovaldi, and has worked across all of the J&J brands (Rx, OTC, CPG).
Chris works with Underscore Marketing because of the entrepreneurial spirit the company has always allowed him to exhibit. In his career, he’s most proud of the launch of Sovaldi, which allowed him and his team to execute a 360 program across all media channels, in order to create a cohesive and impactful brand launch. His approach to work is collaboration. He finds that working together brings out the best ideas in everyone. According to Chris, no single idea or plan is developed in a silo. Chris graduated from the University of Scranton, with a BA in Communications, with a concentration in Public Relations/Advertising, along with a Minor in Business.