Strategic Health
Media Planning
Achieve your business objectives by leveraging our actionable intelligence-based programs. Developed collaboratively with you at each step
MediaVision
The start of the planning process: Create your ideal health media plan using our blend of human-led intelligence and actionable insight
The four steps of MediaVision:
1
Blueprinting
We immerse ourselves into your company and category dynamics with education for all your key brand stakeholders on the media process
2
Media Day
A day session that brings the full team, including creative partners, up to speed on what is possible and potential key media partners your media plan should include
3
Roadmapping
We collaboratively map your strategic investment through scenario considerations and data before full plan development
4
Media Plan
A detailed, executable media plan that fulfils your strategic roadmap and explains all your placements, timing, costs and deliverables by channel
Category Analysis & Benchmark (CAB)
CAB is a recommended pillar for strategic digital marketing plans offering you:
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Comprehensive competitive analyses to help you outrank your competition and maximize your best paid search opportunities
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A robust technical roadmap to bring your entire website into SEO compliance
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Detailed keyword usage analyses from factual search data
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“Build-or-buy” recommendations for terms and topics that will attract your audience
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In-depth content audit with budget-based recommendations to gain volume and visibility based on projected visitor ROI