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Strategic Health
Media Planning

Achieve your business objectives by leveraging our actionable intelligence-based programs. Developed collaboratively with you at each step

Proprietary Media Planning Tool

The start of the planning process: Create your ideal health media plan using our blend of human-led intelligence and actionable insight

Our four-step methodology:

1

Blueprinting

We immerse ourselves into your company and category dynamics with education for all your key brand stakeholders on the media process

2

Media Day

A day session that brings the full team, including creative partners, up to speed on what is possible and potential key media partners your media plan should include (product-based add-on)

3

Roadmapping

We collaboratively map your strategic investment through scenario considerations and data before full plan development

4

Media Plan

A detailed, executable media plan that fulfils your strategic roadmap and explains all your placements, timing, costs and deliverables by channel

1

Blueprinting

We immerse ourselves into your company and category dynamics with education for all your key brand stakeholders on the media process

2

Media Day

A day session that brings the full team, including creative partners, up to speed on what is possible and potential key media partners your media plan should include

3

Roadmapping

We collaboratively map your strategic investment through scenario considerations and data before full plan development

4

Media Plan

A detailed, executable media plan that fulfils your strategic roadmap and explains all your placements, timing, costs and deliverables by channel

Category Analysis & Benchmarking

Our strategic planning input toolset. Through it, we empower you to optimize your search campaigns. It’s the quickest way for you to understand your SEO and search engine marketing needs and gain a comprehensive search strategy that delivers channel success. With a CAB you get a proven strategic roadmap to optimize your website.
A recommended pillar for strategic digital marketing plans offering you:

+

Comprehensive competitive analyses to help you outrank your competition and maximize your best paid search opportunities

+

A robust technical roadmap to bring your entire website into SEO compliance

+

Detailed keyword usage analyses from factual search data

+

“Build-or-buy” recommendations for terms and topics that will attract your audience

+

In-depth content audit with budget-based recommendations to gain volume and visibility based on projected visitor ROI

+

Comprehensive competitive analyses to help you outrank your competition and maximize your best paid search opportunities

+

A robust technical roadmap to bring your entire website into SEO compliance

+

Detailed keyword usage analyses from factual search data

+

“Build-or-buy” recommendations for terms and topics that will attract your audience

+

In-depth content audit with budget-based recommendations to gain volume and visibility based on projected visitor ROI

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