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Social Media
& SMM

Build your audiences to target them with the right message at the right time using multiple Underscore-managed organic and paid social media programs

Take the pulse of your consumers and engage your best prospects on all leading social platforms and walled garden partners

Take the pulse of your consumers and engage your best prospects on all leading social platforms and walled garden partners

We listen to the way your audiences talk about your brands and categories and leverage key connectors to help them become your brand ambassadors - using proprietary technology

We listen to the way your audiences talk about your brands and categories and leverage key connectors to help them become your brand ambassadors - using proprietary technology

Our Social Radiant partnership provides you with the full social spectrum to become part of the conversation - not just disrupt it

Branded

KPIs

content engagement

brand awareness

website traffic

Delivering paid and organic brand- related content, reaching patients and caregivers on the platforms where they’re already spending their time.

Unbranded

KPIs

content engagement

disease awareness

community-building

Providing disease-related content in a virtual community space for patient and caregiver populations to share, discuss, and learn

HCP & Payer

KPIs

website traffic

brand awareness

content engagement

Targeting providers and payers via job titles and thought leadership materials with branded/unbranded messaging to increase awareness

Influencer

KPIs

content engagement

website traffic

reach new audiences

Partnering with influential patient or caregiver ambassadors to demonstrate commitment to authentic experiences, build respect in the community, and establish trust with influencers’ followers across multiple channels

Our holisitc approach to social media marketing (SMM)

1

Develop a strategy based on your primary KPls and research your target audience

2

Identify the most appropriate social platforms to build your presence in

3

Create social profiles & compelling content aligned with your key objectives & target audience

4

Amplify your owned content through paid placements

5

Engage in discussions based on engagements with your owned and paid content

6

Evaluate and analyze results to provide you with actionable next steps

Our holisitc approach to social media marketing (SMM)

1

Develop a strategy based on your primary KPls and research your target audience

2

Identify the most appropriate social platforms to build your presence in

3

Create social profiles & compelling content aligned with your key objectives & target audience

4

Amplify your owned content through paid placements

5

Engage in discussions based on engagements with your owned and paid content

6

Evaluate and analyze results to provide you with actionable next steps

Gain a true understanding of social’s impact on your campaigns with our bespoke performance analysis toolset

Engagement Measurement

+ Audience growth
+ Audience demographics
+ Engagements: comments, shares, etc.
+ Competitor comparisons

Paid Measurement

+ Impressions
+ Reach
+ Clicks
+ Conversions
+ CPM, CPE, CPC

Website Measurement

+ Sessions
+ Average session duration
+ Time spent on site
+ Bounce rate
+ Pages per session

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