Social Media
& SMM
Build your audiences to target them with the right message at the right time using multiple Underscore-managed organic and paid social media programs
Take the pulse of your consumers and engage your best prospects on all leading social platforms and walled garden partners
We listen to the way your audiences talk about your brands and categories and leverage key connectors to help them become your brand ambassadors - using proprietary technology
Our Social Radiant partnership provides you with the full social spectrum to become part of the conversation - not just disrupt it
Branded
KPIs
content engagement
brand awareness
website traffic
Delivering paid and organic brand- related content, reaching patients and caregivers on the platforms where they’re already spending their time.
Unbranded
KPIs
content engagement
disease awareness
community-building
Providing disease-related content in a virtual community space for patient and caregiver populations to share, discuss, and learn
HCP & Payer
KPIs
website traffic
brand awareness
content engagement
Targeting providers and payers via job titles and thought leadership materials with branded/unbranded messaging to increase awareness
Influencer
KPIs
content engagement
website traffic
reach new audiences
Partnering with influential patient or caregiver ambassadors to demonstrate commitment to authentic experiences, build respect in the community, and establish trust with influencers’ followers across multiple channels
Our holisitc approach to social media marketing (SMM)
1
Develop a strategy based on your primary KPls and research your target audience
2
Identify the most appropriate social platforms to build your presence in
3
Create social profiles & compelling content aligned with your key objectives & target audience
4
Amplify your owned content through paid placements
5
Engage in discussions based on engagements with your owned and paid content
6
Evaluate and analyze results to provide you with actionable next steps
Gain a true understanding of social’s impact on your campaigns with our bespoke performance analysis toolset
