Search
Optimize your health brand’s media mix with balanced search efforts combining SEO, Search Experience Optimization (SXO) & Paid Search
With 88.5% of HCPs and 69% of patients turning to online search to answer health questions, it’s a critical tool for any health brand. We have a suite of cutting-edge solutions that makes sure you leverage it to the maximum
Align your organic & paid search programs strategically with your business objectives with a priority on critical success factors:
Business Objectives & Brand Goals
Your balance of paid & organic search should consider more than short term traffic & budget
Consider the search market & competitor dynamics relative to your brand objectives
Assess what your direct & indirect competitors are doing and spending
Learn the size & scale of search opportunity & investment dynamics within the timeframe you need results
Audiences & Targeting
Nuance your patient & professional targeting within engines to reach your audiences more specifically
Consider cost, benefit, and scale factors to determine your best targeting approach
Understand your target audience & utilize available paid search audience-targeting tactics to minimize waste & increase audience quality, to achieve your brand goals
Positioning & Ranking
We deliver a positioning strategy that achieves your goals from inception
Consider cost, volume, and relevancy factors by keyword set to develop your tactical campaign budgets
Monitor and adjust multiple listings to maintain cost-efficiency of your campaigns that reach target audiences
Testing, Learning & Measurement
We create valuable intelligence that clearly showcases the strengths and weaknesses of your campaigns
We get you aligned on reporting, analysis cadence and collaboration approach
We design campaign KPIs that align strategically with your overall brand goals
Set your optimization expectations for campaign transparency and clarity
Our Products
Category Analysis & Benchmark (CAB) is our four-prong Search Marketing intelligence product
CAB prioritizes your site content based on your audience’s needs while ensuring you appear in the searches you won’t rank in with SEO.
Audience Validation
Our solution comprises: Visitor Verification Survey, NPI-level tracking & measurement, and heat mapping
Combined, you get a complete toolset of analytics capabilities that offers you a 360-degree view of your digital campaign performance.
As component parts: