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Research &
Audience Insights

Gain access to thorough, upfront Underscore research for an easy-to-follow roadmap to go above and beyond your business objectives

Our recommendations are built on a firm foundation of audience behavior & insights. You get every relevant category and audience trend you should be aware of based on our audit of all available research and data

You will uncover:

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where your audience is consuming media

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how they engage with media

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where media will have the most impact with each of your audience segments

Our recommendations are built on a firm foundation of audience behavior & insights

You get every relevant category and audience trend you should be aware of based on our audit of all available research and data

You will uncover:

+

where your audience is consuming media

+

how they engage with media

+

where media will have the most impact with each of your audience segments

Get custom research and insights to nuance what your HCP and patient segments will likely respond to best to help segment your audiences. We zero-in on:

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Target audience analysis

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Demographic & socioeconomic data

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Psychographic data

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Media consumption habits

Our syndicated market research tools include:

Reap the benefits of all the leading media partner subscriptions, tools, and industry intelligence we use to get the richest data sets

Develop a precise and accountable media approach for each of your discreet audiences with numerous carefully gathered and analyzed inputs using a mix of licensed and proprietary Underscore tools

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