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Benefit from our technology-driven, DSP-agnostic medical media buying approach that traverses digital, social, audio, OOH, TV & video for best-in-class targeting

Focus on who the patient or HCP is and engage them wherever they are

Utilize patient & HCP signals to reach your audience with our programmatic approach that’s aligned with the right messaging strategy for high awareness and adoption – all while maintaining your 1:1 targeting. Our obsession with optimization – human & tech-led – drives greater impact for your business.

Our trusted network means we can identify either your successes or the need to boost focus by area when attributions can’t be made to an Rx or usage. Our social listening capabilities validate the approach.

We understand the media levers that drive success & work with your creative agency to ensure our best-in-class approach is complemented by the right media for each channel, driving stronger results for your brand

Drive smarter engagement with all your segments using NPI data and programmatic buying. As HCPs engage with your NPP Program, programmatic serves the next-best message and transitions them from awareness, to consideration, to trial.


Workflow Alerts

EMR Display


Programmatic Ads Use All this Data

Conference Extensions

Interactive Education

Topic or Case-based Education; Peer Perspective

Target CPC

Progress your programmatic display to smart targeting


Your ads are programmatically served to a pre-set NPI list


Engagements are recorded and updates triggered to the dynamic list (adding to engaged NPIs)


Your ads are programmatically served to your pre-set NPI list and dynamic NPI list

The programmatic
process with Underscore


We partner with multiple DSPs based on their capabilities, your objectives and target audience


We buy ads for you directly in the DSP. It’s fully automated execution and daily monitoring


We develop campaign briefs to ensure your campaign setup fully aligns with your final approved plan


We communicate with you clearly via collaborative communication boards and weekly status meetings

Visit our Case Studies page to see the real-life business impact of our highly targeted Programmatic solutions - a blueprint for optimization of patient & HCP audience engagement

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