Programmatic
Benefit from our technology-driven, DSP-agnostic medical media buying approach that traverses digital, social, audio, OOH, TV & video for best-in-class targeting
Focus on who the patient or HCP is and engage them wherever they are
Utilize patient & HCP signals to reach your audience with our programmatic approach that’s aligned with the right messaging strategy for high awareness and adoption – all while maintaining your 1:1 targeting. Our obsession with optimization – human & tech-led – drives greater impact for your business.
Our trusted network means we can identify either your successes or the need to boost focus by area when attributions can’t be made to an Rx or usage. Our social listening capabilities validate the approach.
We understand the media levers that drive success & work with your creative agency to ensure our best-in-class approach is complemented by the right media for each channel, driving stronger results for your brand
Drive smarter engagement with all your segments using NPI data and programmatic buying. As HCPs engage with your NPP Program, programmatic serves the next-best message and transitions them from awareness, to consideration, to trial.
Progress your programmatic display to smart targeting
1
Your ads are programmatically served to a pre-set NPI list
2
Engagements are recorded and updates triggered to the dynamic list (adding to engaged NPIs)
3
Your ads are programmatically served to your pre-set NPI list and dynamic NPI list
The programmatic
process with Underscore
+
We partner with multiple DSPs based on their capabilities, your objectives and target audience
+
We buy ads for you directly in the DSP. It’s fully automated execution and daily monitoring
+
+
We communicate with you clearly via collaborative communication boards and weekly status meetings
