Programmatic
Benefit from a technology-driven medical media buying approach that traverses digital, social, audio, OOH, TV & video
Focus on who the HCP is and engage them wherever they are
Utilize HCP signals to reach your audience with our programmatic approach that’s aligned with the right messaging strategy for high awareness and adoption – all while maintaining your 1:1 targeting.
Our trusted network means we can identify either your successes or the need to boost focus by area when attributions can’t be made to an Rx or usage. Our social listening capabilities validate the approach.
Leverage your physician-level data to engage HCPs on their daily journey using our health media expertise
Drive smarter engagement with all your segments using NPI data and programmatic buying. As HCPs engage with your NPP Program, programmatic serves the next-best message and transitions them from awareness, to consideration, to trial.
Progress your programmatic display to smart targeting
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Your ads are programmatically served to a pre-set NPI list
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Engagements are recorded and updates triggered to the dynamic list (adding to engaged NPIs)
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Your ads are programmatically served to your pre-set NPI list and dynamic NPI list
The programmatic
process with Underscore
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We partner with multiple DSPs based on their capabilities, your objectives and target audience
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We buy ads for you directly in the DSP. It’s fully automated execution and daily monitoring
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We communicate with you clearly via collaborative communication boards and weekly status meetings
