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Health Media

Your tools for a proven, strategic approach to health media planning, execution, measurement and monitoring

We plan and buy every form of media and expertly deliver accountable omnichannel health programs or manage single channels - based on your needs


+ Endemic Display
+ Programmatic
+ E-mail
+ Mobile
+ Native
+ Social
+ Connected TV


+ Direct Mail
+ Consumer magazines
+ Trade journals
+ Newspaper
+ Digital editions
+ In-office magazines


+ National TV
+ Spot TV
+ Network radio
+ Spot radio
+ Digital video
(guaranteed audience)
+ Digital audio

Out of Home

+ Billboards
+ In-office
+ Conference support
+ Point of care
+ Digital OOH
+ Street teams
+ Pharmacy
+ Transit

Solve your medical media challenges & simplify your processes with our in-house solutions


A suite of tools & products focused on helping you solve complex challenges using a clear & concise approach

MediaVision Planning Process

Determine the best plan of action for you by merging Underscore’s human expertise with relevant actionable intelligence


Reach key professionals within the managed care space with our managed market media solution

Category Analysis & Benchmark

Strategic analysis of condition/treatment categories to prioritize content development & design your optimal strategic search approach


Detailed assessment & implementation instructions for web analytics that align with your core KPIs


We focus on execution and analytics to maximize the efficiency and performance of your campaigns

HyperTarget (Programmatic)

Underscore’s approach to efficient media buying that maintains your brand integrity & safety


An automated platform tying your front-end media performance and metrics to back-end sales and performance data for enhanced clarity


A solution that empowers you to optimize mobile apps to maximize your brand presence within app stores & throughout the web


Our measurement platform for identifying your audience quality & media attribution


We invest in building unique methods to ensure your campaigns run smoothly

Social Ear

Track & report on social behaviors and trends within key categories & treatment areas


Custom database and API setup to focus your time on monitoring data versus the menial task of gathering it


Monitor your website & page health to mitigate the risk of technical issues hindering your media investment

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