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Data Analytics & Targeting

Analytics tools that turn your numbers into narrative. Understand your demographics, site visitors & competitor plans. Target with precision

Garner actionable intelligence for your teams by leveraging our advanced platforms

Inject truth and insight into all your measurement and optimization processes with our industry-leading data solutions. From data capture to analysis and execution, we cover all your data needs

INFORMATION
  • Business Intel
  • Target List
  • Competitive
  • UX
  • Onsite Survey
  • Website Analytics
ORGANIZATION
  • Data Management Infrastructure
  • Web Analytics & Measurement Plan
ANALYSIS
  • Forward-facing Custom Dashboards
LEARNING
  • ROI/Sales Analysis
INSIGHT
  • KPI Tracking & Calibration
ACTION
  • Strategic Optimizations

Garner actionable intelligence for your teams by leveraging our advanced platforms

Inject truth and insight into all your measurement and optimization processes with our industry-leading data solutions. From data capture to analysis and execution, we cover all your data needs

INFORMATION
  • Business Intel
  • Target List
  • Competitive
  • UX
  • Onsite Survey
  • Website Analytics
ORGANIZATION
  • Data Management Infrastructure
  • Web Analytics & Measurement Plan
ANALYSIS
  • Forward-facing Custom Dashboards
LEARNING
  • ROI/Sales Analysis
INSIGHT
  • KPI Tracking & Calibration
ACTION
  • Strategic Optimizations

Real-time data inputs inform real-time decisions

We use real-time data to make sure all your campaigns are maximized on the fly. No protracted reports. No missed opportunities.

Inputs

API

  • Web analytics
  • Ad Server
  • Facebook
  • Search Engines

SFTP

  • Media partner
  • Agency partner (CRM)

Outputs

Client Measurement Portal

  • Real-time performance dashboards
  • Accessible 24/7
  • Single source for all metrics
  • Integration of media/non-media
  • Next-best targeting

Internal Monitoring

  • Budget monitoring
  • Insights
  • Real-time metrics

Inputs

API

  • Web analytics
  • Ad Server
  • Facebook
  • Search Engines

SFTP

  • Media partner
  • Agency partner (CRM)

Outputs

Client Measurement Portal

  • Real-time performance dashboards
  • Accessible 24/7
  • Single source for all metrics
  • Integration of media/non-media
  • Next-best targeting

Internal Monitoring

  • Budget monitoring
  • Insights
  • Real-time metrics
Our Solutions

Integrate your sales force and marketing efforts for more productive commercial engagement: meet NPI Navigator

We help you use your media data to not only track campaign views and clicks but provide granular NPI-level engagement analyses that can be leveraged deep into your business – from Brand and Sales to Analytics and beyond.

EXPLORE MORE

Website audience verification

Our short on-site survey that asks your visitors two to five qualifying questions. It determines your audience quality and optimizes your campaigns by only focusing on qualified patients and HCPs. It also empowers you to verify visitors’ content needs or even post-page satisfaction. The result: you see reduced waste and higher ROI.

Hypothesis Testing

Cater survey questions to test relationships between your site visitors and content channels

Inform Future Strategy

Carry statistically significant insights over to next year and position your media channels – and business – for positive ROI

Non-intrusive Execution

Benefit from easy execution with minimal site engagement impact, high response rates, and a simplified MLR process

“Real-time” Optimization

Utilize weekly dashboard data feeds to optimize weightings towards channels with a high percentage of your target audience

Advanced HCP Targeting

Track and measure your campaigns at the NPI level for enhanced targeting capabilities

We leverage granular data to provide you with a complete, always-on view of HCP audience engagement with your brand across all your digital touch-points. The result: enhanced targeting that converts.

Gain unprecedented access to data insights and reporting to inform and optimize your investment decisions. Make your HCP marketing more efficient, effective and trackable.

Website

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Exact URL HCPs visited, insights into their behavior while on your website, and organic referral sources

Email Marketing

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Which HCPs opened and engaged with your email, and which email campaign drove users to your website

Digital Ad Campaigns

+

Exact URL or domain your ad was served on

Search Campaigns

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Which paid search campaign and keywords drove users to your website

Utilize our extensive expertise with diagnosis-code & specialty targeting, geo- and retargeting to double down on granular HCP-level data for truly targeted health media campaigns that deliver you ROI.

Patient-targeting Capabilities

Reach and engage your ideal patient audience using a carefully tailored blend of targeting strategies.

Data Sources

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Leverage first, second & third-party data to better understand your patients’ needs to serve them appropriate content that resonates – while remaining privacy compliant

Point-of-care Location

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Utilize advanced geotargeting to serve relevant content to patient audiences based on criteria including region/state, city, metro code or zip code

Contextual Targeting

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Ensure your content is given relevance by being positioned with connected web material that patients will find helpful to their cause

Retargeting

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Deliver personalized content consistently across the patient’s medical journey to re-engage your audience having already signalled interest in your messaging

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