Data Analytics & Targeting
Analytics tools that turn your numbers into narrative. Understand your demographics, site visitors & competitor plans. Target with precision
Garner actionable intelligence for your teams by leveraging our advanced platforms
Inject truth and insight into all your measurement and optimization processes with our industry-leading data solutions. From data capture to analysis and execution, we cover all your data needs
- Business Intel
- Target List
- Competitive
- UX
- Onsite Survey
- Website Analytics
- Data Management Infrastructure
- Web Analytics & Measurement Plan
- Forward-facing Custom Dashboards
- ROI/Sales Analysis
- KPI Tracking & Calibration
- Strategic Optimizations
Real-time data inputs inform real-time decisions
We use real-time data to make sure all your campaigns are maximized on the fly. No protracted reports. No missed opportunities.
Inputs
Outputs
Connect your HCP data streams to drive more productive, cross-functional engagements: meet NPI Navigator
We help you use your media data to not only track campaign views and clicks but provide granular NPI-level engagement analyses that can be leveraged deep into your business – from Brand and Sales to Analytics and beyond.
Visitor Verification Study (VVS)
VVS is our short on-site survey that asks your visitors two to five qualifying questions. It determines your audience quality and optimizes your campaigns by only focusing on qualified patients and HCPs. It also empowers you to verify visitors’ content needs or even post-page satisfaction. The result: you see reduced waste and higher ROI.
Advanced HCP Targeting
Track and measure your campaigns at the NPI level for enhanced targeting capabilities
We leverage granular data to provide you with a complete, always-on view of HCP audience engagement with your brand across all your digital touch-points. The result: enhanced targeting that converts.
Gain unprecedented access to data insights and reporting to inform and optimize your investment decisions. Make your HCP marketing more efficient, effective and trackable.
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Exact URL HCPs visited, insights into their behavior while on your website, and organic referral sources
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Which HCPs opened and engaged with your email, and which email campaign drove users to your website
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Exact URL or domain your ad was served on
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Which paid search campaign and keywords drove users to your website
Utilize our extensive expertise with diagnosis-code & specialty targeting, geo- and retargeting to double down on granular HCP-level data for truly targeted health media campaigns that deliver you ROI.
Patient-targeting Capabilities
Reach and engage your ideal patient audience using a carefully tailored blend of targeting strategies.
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Leverage first, second & third-party data to better understand your patients’ needs to serve them appropriate content that resonates – while remaining privacy compliant
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Utilize advanced geotargeting to serve relevant content to patient audiences based on criteria including region/state, city, metro code or zip code
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Ensure your content is given relevance by being positioned with connected web material that patients will find helpful to their cause
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Deliver personalized content consistently across the patient’s medical journey to re-engage your audience having already signalled interest in your messaging