Disease State Education - Creating a Strong Foundation for a Successful Launch
Unwrap our new deck – as seen at DigiPharma Connect 2023’s keynote – on how disease state education must play a pivotal role in teeing up your brand campaigns for prosperity
Read our Clinical Trials white paper
Download our latest white paper on HCP clinical trial recruitment and the key roles played by health equity, diversity & inclusion, technology & automation, decentralization, and location in optimizing it.
Read our Telehealth & Point-of-care Trends white paper
Download our latest white paper on how the pandemic created endemic industry change and the opportunities this presents for pharma marketing.
Check out the most recent white papers written by our Underscore team. Thought leadership-based content. By thought leaders.
Verifying Website Visitors: Ensuring We Reach the Right People
A company's brand website is the centralized resource for customers to find information and detail about your product. Large amounts…
Expertise. Authoritativeness. Trustworthiness.
A New SEO Ranking for Healthcare Websites. Through E-A-T, Google continues a trend of catering to the needs of its…
The 5 Key Healthcare Trends to Bolster the Year of Mindful Engagement
It’s not about one size fits all. It’s about personalization and brands adhering to what consumers want.
Read helpful one-pagers written by Underscore’s experts explaining how our solutions can help you solve a specific problem.
Media campaigns are awash with media-centric performance data like impressions, CTRs and Open Rates. But just how much insight can…
Drive To Site (DTS)
With Drive To Site (or DTS) from Underscore, you have access to a quick, easy method to bring qualified visitors…
A systematic approach following a step-by-step process that allows you and your strategic media partner to design together, think together,…