You’ll always have access to your media campaign’s data, right? Well the answer to that isn’t so simple.
Oliver and Dave discuss the importance of making sure you always have access to your data. What happens if you lose access to the data? What happens if a vendor who has some of your data goes out of business? Do you know the terms of the agreements that govern your data? These are big questions that really should be answered at the beginning of a campaign before you find yourself holding PowerPoint printouts of old, static dashboards.
Oliver and Dave go through the salient points of dashboards and data in this snippet from Media Mixology Episode 2: Measurement. If you want to watch the full episode, click the link at the end of the video or jump to it from here.
Episode 2 is chock-full of info related to campaign measurement dos-and-don’ts. If you have questions you would like to see Oliver and Dave answer, leave us a comment. We love comments!
