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Myths and Facts #1: Dashboards vs Data

Are media dashboards all you need? Or is having access to the original data more important? Underscore’s Oliver Nelson and Dave Ruppel discuss myths and facts related to media dashboards and data.

One of the most important things when running a media campaign is being able to gauge its performance. Dashboards can be an excellent tool for that. But what if the dashboards you are receiving are static? What if they only contain a snapshot of your campaign’s data? Are they those dashboards still useful? Is there something better?

Oliver and Dave go through the salient points of dashboards and data in this snippet from Media Mixology Episode 2: Measurement. If you want to watch the full episode, click the link at the end of the video or jump to it from here.

Episode 2 is chock-full of info related to campaign measurement dos-and-don’ts. If you have questions you would like to see Oliver and Dave answer, leave us a comment. We love comments!

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