In the second episode of Media Mixology Oliver and Dave discuss all things related to campaign measurement. In the first section Dave and Oliver explain the difference between measurement and measurement strategy, before tackling a few myths and facts related to dashboards, data and measurement. Then it’s onto something we like to call a Data Style Guide. You’ll learn why having one of these is particularly important in the measurement world. Finally we round the episode out with some discussion on different types of “dashboards” and how to determine what you might need for your campaign.
Oh, and a big thanks to Foam Brewing for this weeks beer: Distopian Dream Girl