A systematic approach following a step-by-step process that allows you and your strategic media partner to design together, think together, and realize the true potential of a media plan vision with senior management there from start to finish.
At Underscore, we brought this fix with MediaVision, and it establishes the way we work and how we facilitate stronger conversations. Our goal is to provide the best strategic advice regarding media investments, while ensuring senior-level buy-in all along the way so there are no “lost in translation,” errors.
We invest significant time with our clients, ensuring that plan designs are built in collaboration with brand teams. With MediaVision, marketers aren’t passing information along, handing out ammo to be used later with others higher up in the management chain, but getting those people on board at the beginning of the journey. Then your job, “selling it in,” becomes that much easier, and senior management understands how you arrived where you did, because they were there right out of the gate.
This approach factors several immersion sessions designed as workshops, to help peel back the layers and think about all of the factors, channels, trade-offs, investments, diminishing returns, target engagement, creative costs, and execution resources that are factored into plan development.
Our goal is to have stronger, more meaningful conversations prior to brands committing to tactics, in order to really help client teams understand the why, the what, the who and the when of channel impacts. MediaVision starts with an immersion session where Underscore experts dive deep with the brand teams to understand the brand and category dynamics that influence the forthcoming strategy.
The output is a well-defined blueprint that thoroughly highlights the overall goals of the campaign and possible directions media can take. We are committed to showcasing innovation and new thinking that exist in the market today. With our media days, we bring the full team, creative partners along with external agencies partners’ key in decision making together to help show the infinite possibilities today.
From this point onwards, through the roadmapping process, our module system is a collaborative mapping technique that helps brands understand their investments through scenario considerations and data prior to full plan development. The modules are designed as a series of sessions to foster collective learning. And finally together we come up with a strong media plan that is built with predictive modeling, forecasted impact, buy details, negotiations and strong understanding of execution needs.
Media planning can still be complicated and difficult, and overwhelming, especially when there are so many options, and so many others who have their own ideas. With MediaVision, we bring in everyone from the beginning, and help facilitate the conversation, so that not only is every option understood from the start, every option is organized.
Media planning is a journey, but with Underscore and MediaVision, you’re only a few steps away from success.
