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Lessons for success in a hyper-competitive industry

Lauren Boyer was a recent guest on the Innovation and Leadership podcast hosted by Jess Larsen. This episode provided insights aplenty on achieving success in a marketing & media industry only getting more competitive, with Lauren sharing key strategies and principles she’s used to build Underscore into the agency it is today.

“You’re building the awareness layer while you’re building the repsonse. I’ve seen issues with looking at measurement and performance when you’re actually trying to create awareness. You create awareness by finding a baseline of how many people know about you, and then you measure the difference after you’ve done some media. Your agency should have great solutions around timing and the specific measurement tools.”