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Healthcare
Marketing
Glossary

Unlock the language of healthcare marketing with our comprehensive glossary that is key to understanding all of the industry-specific acronyms and buzzwords.

Glossary

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There are currently 21 terms in this directory beginning with the letter P.
P

Page Content
Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things.

Page Title
The title of your web page is one of the most important aspects when it comes to optimizing your website for search engines. A compelling page title should accurately reflect the content on that particular page, be relatively short in length (50-60 characters), and include relevant keywords. Crafting the perfect title can help increase your visibility in search engine results pages, thus improving your overall website traffic. Let’s break down how you can craft an engaging page title for SEO.

PageSpeed Insights
PageSpeed Insights (PSI) measures the performance of a page on both mobile and desktop devices and provides suggestions on how to improve it. PSI measures three key performance metrics: First Contentful Paint (FCP), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS). FCP is the time it takes for the first element of content to appear on the screen; LCP is the time it takes for the largest element of content to appear; and CLS measures visual stability by assessing if elements shift around unexpectedly while loading. Using these metrics, PSI generates an overall score between 0-100, with higher numbers indicating better performance.

Pageview
Pageviews provide insight into the popularity of your content, as well as whether or not that content is being shared or linked to from other websites. A pageview is counted each time a user visits a particular page on your site. The number of pageviews provides an indication of how much interest there is in that particular page's content.

Paid Listing
A paid listing is an advertisement that appears in search engine result pages. These ads are typically displayed at the top or bottom of the page, and they are used by businesses to increase their visibility on search engine results pages. Paid listings are often referred to as "pay-per-click" or "PPC" campaigns, because businesses only pay for the clicks that lead to visits on their websites.

Paid Media
Paid media is any form of advertising that you pay for. This includes traditional forms such as TV commercials or print ads, but also digital forms like PPC (pay-per-click) campaigns on Google Ads or social media ads such as those on Facebook or Instagram. A successful paid media campaign requires careful planning and budgeting in order to achieve the best results.

Performance Marketing
Performance marketing is a type of digital marketing that centers around measurable results in the form of conversions and sales. It’s all about producing a return on investment (ROI). In other words, performance marketers strive to create campaigns that generate more money than they cost to run. Let’s dive into some of the aspects of performance marketing.

Positioning
Positioning refers to the process of creating a unique image and perception of a brand or product in the minds of consumers. It involves identifying the key characteristics that set a brand or product apart from its competitors and highlighting those characteristics in marketing and advertising campaigns. The goal of positioning is to make a brand or product stand out in the minds of consumers and create a strong, positive association with the brand or product.

Post Click Conversions
Post click conversions are an essential metric for businesses to track and optimize. They refer to the number of visitors to a website who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. Understanding post click conversions can help businesses improve their website's user experience, increase revenue, and make data-driven decisions.

Post View Conversions
Post view conversions, also known as view-through conversions, refer to the number of conversions that occur after a user has viewed an advertisement, but not necessarily clicked on it. This metric is important for businesses to track and optimize because it provides insights into the effectiveness of display advertising and the impact of brand awareness on conversions.

PPC
Pay-per-click (PPC) advertising is a form of online advertising where businesses only pay when a user clicks on their ad. This is in contrast to traditional forms of advertising such as print or television advertising, where businesses pay for the ad regardless of how many people see or interact with it. PPC advertising is an important tool for businesses to utilize because it allows them to reach a targeted audience and track the effectiveness of their advertising efforts.

Precise Location Data
Precise Location Data refers to the real-time or near real-time collection of highly accurate information about a person' s location using GPS or other location-based technologies. With the widespread use of GPS-enabled devices, such as smartphones and wearable devices, the amount of location data being collected has increased significantly in recent years.

Predictable Growth Methodology
Predictable growth methodology is a system that relies on understanding customer behavior and anticipating their needs. By consistently monitoring customer data, businesses can better predict what products or services will appeal to customers in the future, allowing them to plan accordingly. Additionally, it allows companies to create an action plan with measurable goals and objectives that can be adjusted as needed based on customer feedback. This type of planning helps businesses grow at a steady rate, rather than making sudden shifts due to unpredictable market forces.

Private Exchange
A private exchange is a programmatic advertising platform that allows advertisers to purchase premium inventory from a select group of publishers. Unlike an open exchange, where anyone can participate and bid on inventory, private exchanges are invitation-only platforms that provide a more controlled and secure environment for advertisers to reach their target audiences.

Private Marketplace
A private marketplace (PMP) is an exclusive, invitation-only marketplace where buyers and sellers can transact directly with one another. PMPs are typically used to buy and sell ad inventory, but they can also be used for other purposes such as buying and selling leads or email lists.

Probabilistic Data
Probabilistic data is a type of data that includes elements of chance or probability. This type of data is used to model uncertain or unpredictable phenomena, such as weather patterns, stock market fluctuations, and even human behavior. In order to effectively work with probabilistic data, it is important to have a solid understanding of probability theory and statistics.

Product Description Page
Product Description Page (PDP) is a web page that provides detailed information about a specific product, including its features, specifications, and pricing. It is designed to give potential customers all the information they need to make an informed decision about whether or not to purchase the product.

Product Life Cycle
The Product Life Cycle (PLC) is a model that describes the stages a product goes through from its introduction to its withdrawal from the marketplace.

Product Marketing
Product Marketing is the process of identifying and promoting a product to a target market. It is a crucial aspect of a company's overall marketing strategy and involves a range of activities, including research, positioning, messaging, pricing, and distribution strategies. A successful product marketing strategy can help a company increase sales, build brand engagement, and differentiate itself from competitors.

Programmatic Advertising
Programmatic advertising is a type of digital advertising that uses technology to automate the buying and selling of ad space. Programmatic advertising is becoming increasingly popular as a way for businesses to reach their target audience effectively and efficiently. The use of data and technology allows for highly targeted and personalized ad campaigns, resulting in a better return on investment for advertisers.

Programmatic Buying
Programmatic buying is a method of digital advertising that utilizes technology and data to automate the buying of advertising inventory. It operates on a real-time auction system, where ad space is purchased in real-time using data and algorithms to target specific audiences and optimize ad performance.
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