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Unlock the language of healthcare marketing with our comprehensive glossary that is key to understanding all of the industry-specific acronyms and buzzwords.


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There are currently 4 terms in this directory beginning with the letter N.

N-Gram Analysis
N-gram analysis is a text analysis technique used in natural language processing (NLP) to identify patterns and relationships in text data. It involves breaking down the text into smaller units, called n-grams, and analyzing the frequency and distribution of these n-grams to gain insights into the text data. N-grams can be made up of words, characters, or any other meaningful units of text.

Native Advertising
Have you ever seen an ad that looks like a post or article? That’s native advertising. Native advertising is a type of digital marketing that incorporates advertisement into the format of the content being consumed. This means that it blends in with the publisher’s content, making it more difficult to distinguish from organic content. It can be used on any digital platform including websites, social media platforms, and other channels. It’s a great way to engage with potential customers and get your product or service noticed without feeling intrusive.

Natural Language Processing
Natural language processing (NLP) is the subfield of computer science and artificial intelligence that focuses on enabling computers to understand, interpret, and generate human language. NLP combines computer science, linguistics, and psychology to develop algorithms and models that can process and analyze human language in a way that resembles the way humans process language.

Net Promoter Score
Net Promoter Score (NPS) is a customer satisfaction metric that is widely used by businesses to measure the likelihood of customers recommending their products or services to others. NPS is calculated by asking customers a single question: "On a scale of 0 to 10, how likely are you to recommend our company/product/service to a friend or colleague?" Based on their response, customers are classified as Promoters, Passives, or Detractors, and the NPS is calculated as the percentage of Promoters minus the percentage of Detractors.
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