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Unlock the language of healthcare marketing with our comprehensive glossary that is key to understanding all of the industry-specific acronyms and buzzwords.


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There is currently 1 term in this directory beginning with the letter J.

Jobs to be done
Jobs To Be Done (JTBD) is a customer-centric approach to innovation and marketing that focuses on understanding the progress customers are trying to make in their lives, rather than simply their stated needs or problems. JTBD is based on the idea that customers "hire" products and services to help them get a job done and that a deeper understanding of these jobs can drive innovation and marketing efforts.
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