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Unlock the language of healthcare marketing with our comprehensive glossary that is key to understanding all of the industry-specific acronyms and buzzwords.


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There are currently 8 terms in this directory beginning with the letter I.

Ideal Customer Profile
An Ideal Customer Profile (ICP) is a critical tool for any business that wants to target, acquire, and retain the most valuable customers. It is a comprehensive understanding of your target customers based on their behaviors, motivations, and characteristics. Having a well-defined ICP helps businesses make informed decisions about where to allocate resources, such as sales and marketing efforts, to maximize the return on investment.

iFrames, also known as inline frames, are HTML tags used to embed content from another website or source into a web page. They are commonly used by healthcare marketers to display dynamic content such as videos, maps, forms, and more within their own website, without having to navigate away from the page.

Impressions refer to the number of times a digital ad is displayed to a user. They are a key metric used by healthcare marketers to measure the reach and exposure of their digital advertising campaigns. Impressions provide valuable insights into the performance of an advertising campaign and can help marketers to refine their strategies and maximize the impact of their advertising efforts.

Inbound Marketing
Inbound marketing is a strategy that focuses on attracting and engaging customers through relevant and helpful content, rather than relying on interruptive advertising tactics. This customer-centric approach to marketing is becoming increasingly popular in the healthcare industry, as it allows healthcare organizations to build trust and credibility with their target audience.

Indexing is a crucial part of search engine optimization (SEO) and is the process by which search engines catalog and organize information within their databases. The goal of indexing is to make it easier for search engines to find and retrieve information in response to a user's search query.

Interest-Based Advertising
Interest-based advertising is a type of online advertising that utilizes data collected from users' online activities to deliver targeted advertisements. The goal of interest-based advertising is to show users advertisements that are relevant to their interests, increasing the chances that they will engage with the ad and potentially make a purchase.

Internal Link
Internal links are links that connect one page on a website to another page within the same website. These links are used to help users navigate the website and discover new content. They also help search engines understand the structure and hierarchy of a website, which can improve the website's visibility and ranking in search engine results pages (SERPs).

iOS A/B Testing
iOS A/B testing is a process that allows developers to test and compare different variations of their app to determine which version is more effective in terms of user engagement and retention. This process involves creating two or more versions of an app and exposing each version to a subset of users. Developers can then measure the performance of each version and determine which version is more effective.
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