Skip to content


Unlock the language of healthcare marketing with our comprehensive glossary that is key to understanding all of the industry-specific acronyms and buzzwords.


All | A B C D E F G H I J K L M N O P Q R S T U V W X Z
There are currently 2 terms in this directory beginning with the letter F.

Firmographics is a term used to describe the descriptive characteristics of a company, including size, industry, location, and other key attributes. These attributes are used in B2B marketing and sales to segment and target specific businesses and organizations. By understanding the firmographics of a target market, companies can create more effective marketing campaigns, sales strategies, and account-based marketing programs.

First Party Data
First Party Data refers to data that is collected directly from an individual or a company's own customers or website visitors. This data is collected through various means, such as website analytics, customer relationship management (CRM) systems, and online forms, and is used to improve marketing and sales efforts.
Back To Top