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What's Google Analytics 4 & why do I care?

On July 1, 2023, standard Universal Analytics properties will no longer process data and all websites need to be transferred to Google Analytics 4. This change is necessary to meet evolving needs and user expectations around data collection and usage and follow various new global privacy law regulations.

Applies to everyone

All websites need to implement a completely new version of Google Analytics – along with new metrics

Avoid data loss

All historical Universal Analytics data will be lost. Ensure you have a contingency plan

The sooner the better

The earlier you migrate, the more historical data and insights you will have in Google Analytics 4

Schedule a free expert consultation

Our team of industry veterans can help you make the mandatory transition from Universal Analytics to Google Analytics 4 seamless. Meet with us to learn or just say hi – no sales pitches here.

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