Our Mission
To empower you to focus on the essential and take the right actions to drive your brands—and people’s lives—forward

UNDERSCORE TODAY
Health-media focused since 2002
US & global
support across all media channels
female-owned
and independent
WBE
How We Work
Our Approach
A systematic and proven planning process that merges human expertise with the right data & actionable intelligence
Goal
Settings
Learning & Info
Gathering
Audience &
Target
Behavior
Media
Investment
Analysis
Scenario
Planning
Defining the
Media
Landscape
Measurement
Framework
Four Pillars of Excellence assure we deliver the highest value to our clients
We manage brands in the following rare disease spaces:


#Top-notch Expertise
We’re experts, but we always have a thirst to learn more. We adapt to any business scenario fast, and “Find Garcia” when the answers aren’t obvious. Our mantra: “Win or learn!”

#Assuming Positive Intent
(API)
We focus our energy on creating positive outcomes, and have no time for drama because our guess is everyone has the right intentions.

#Confident Leadership
We lead our clients and partners forward with conviction, challenging assumptions and norms together to do our best work. We trust our experience and expertise and share insightful POVs that help marketers get the “so what?”

#Mindful Innovation
We like our place to be at the top of the curve, so we make sure the way we think, create and execute constantly evolves – with purpose.

#Cross-functional
Collaboration
We believe many minds create the best results. That’s why we blend multiple perspectives and key stakeholders on our journey to the best answer. And if the ideas are different to our own – even better!
THEY TRUST US
Our Partners
Point of Care (In-Office)






Out of Home








Magazine






Newspaper







Social Media
