Our Mission

To empower you to focus on the essential and take the right actions to drive your brands—and people’s lives—forward

UNDERSCORE TODAY

Health-media focused since 2002

We provide smart global media solutions that reach HCPs, patients, caregivers and payers for emerging pharma, biotech & med dev companies.

We’ll guide you to the optimal media strategy to drive maximum impact using a nimble, cost-effective approach.

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Experts
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HCP Specialties Targeted
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Brands Engaged
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Conditions Treated
$0MM+
Invested in Paid Media
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Entrepreneurial & Business Awards
$0MM+
In Media Savings & Added Value

US & global

support across all media channels

female-owned

and independent

How We Work

Consultative “team extension” approach

Disease-state Education & branded interactions to educate & engage HCPs, patients, caregivers & payors

Data-driven media solutions

Actionable & accountable campaign intelligence

Flexible engagement models to suit all budgets

Robust media pricing and pilot opportunities

Our Approach

A systematic and proven planning process that merges human expertise with the right data & actionable intelligence

Goal
Settings

Learning & Info
Gathering

Audience &
Target
Behavior

Media
Investment
Analysis

Scenario
Planning

Defining the
Media
Landscape

Measurement
Framework

Four Pillars of Excellence assure we deliver the highest value to our clients

Strategic programs aligned to your business objectives

We apply ROI-proven tactics, test well-vetted innovations, and leverage data-centric media strategies architected to deliver the results you want

Our gold-standard media approach combines human intelligence with audience-centric AI

A-team health marketing experts with breadth and depth

Underscore’s confident experts connect the dots between the nuances of marketing in life sciences and the power of data-driven media

Surround yourself with the best & brightest in health media marketing to dive deeper & win bigger

Transparent, data-powered targeting & optimization

We blend your marketing, sales & business intelligence for smarter media targeting, tighter ops integration, speed to market & stronger TRx uptake

Reach HCPs, patients & caregivers and payors with your custom data-driven intelligence platform

Agile support as your business needs and budgets shift

Our experts are honest, consultative partners – a supportive extension of your team with experience to scale, pivot & pace with you long term

Know where, when and how to win at each unique stage of your brand’s growth trajectory

We manage brands in the following rare disease spaces:

Narcolepsy

Fabry Disease

Dystrophic Epidermolysis Bullosa

Lupus Nephritis

Pediatric Growth Hormone Deficiency

Cystic Fibrosis (supportive care product)

Chronic Lymphocytic Leukemia

OUR CORE VALUES

#Top-notch Expertise

We’re experts, but we always have a thirst to learn more. We adapt to any business scenario fast, and “Find Garcia” when the answers aren’t obvious. Our mantra: “Win or learn!”

OUR CORE VALUES

#Assuming Positive Intent
(API)

We focus our energy on creating positive outcomes, and have no time for drama because our guess is everyone has the right intentions.

OUR CORE VALUES

#Confident Leadership

We lead our clients and partners forward with conviction, challenging assumptions and norms together to do our best work. We trust our experience and expertise and share insightful POVs that help marketers get the “so what?”

OUR CORE VALUES

#Mindful Innovation

We like our place to be at the top of the curve, so we make sure the way we think, create and execute constantly evolves – with purpose.

OUR CORE VALUES

#Cross-functional
Collaboration

We believe many minds create the best results. That’s why we blend multiple perspectives and key stakeholders on our journey to the best answer. And if the ideas are different to our own – even better!

THEY TRUST US

Our Partners

Point of Care (In-Office)

Multi-tactics in doctors’ waiting rooms & exam rooms including: waiting room TV, brochures, digital wallboards, tablet

Out of Home

Traditional out-of-home including billboards, transit

Digital out-of-home including placed-based media, digital billboards

Magazine

Magazine adverstising including various-size print ads, advertorial, custom content, sponsorships

Newspaper

Newspaper advertising including various-size print ads, advertorial, custom content, sponsorships

Social Media

We have a fully integrated partnership with Social Radiant, a pharma-specialized social consultancy, to deliver full spectrum social capabilities beyond paid social media. Our social media offering now includes custom social creative strategy & development, community management and MLR (MEDICAL LEGAL REGULATORY) support as a result. The Social Radiant team works directly within our process and structure, providing more integration and reporting than a simple outsourced or contract solution.

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